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I’m Matt Byerly—welcome to my brand manual! I specialize in crafting stories that resonate and elevate through storytelling and user-centered design.

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about Matt

I’m an award-winning creative lead with 20+ years of experience in brand management, art direction, web development, and marketing strategy–driving impactful results across diverse industries. Keep scrolling to learn a little more about me.

20 +

Years of Experience in Art & Design

10 +

Branding & Design Awards Won

1,000 +

Projects Delivered Succesfully

Get to know me Download my CV
Check out my portfolio
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Well, go on. What are you waiting for?
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Check out my portfolio
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Well, go on. What are you waiting for?
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Check out my portfolio
smile face icon
Well, go on. What are you waiting for?
smile face icon
Check out my portfolio
smile face icon
Well, go on. What are you waiting for?
smile face icon
Check out my portfolio
smile face icon
Well, go on. What are you waiting for?
smile face icon
Check out my portfolio
smile face icon
Well, go on. What are you waiting for?
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Contents

Explore a space where being yourself is the ultimate trend.

In a world of attention-seekers, my personal brand isn’t just a label—it’s my own unique blend of authenticity, with a little humor tossed in.

01Personality 02Color 03Typography 04Activation 05Endorsement 06Contact

Personality

Here’s a peek behind the curtain into what makes me—well, me. As you’ll see, I’m always ready to collaborate to tackle a creative challenge.

Characteristics

Personable & friendly
Corporate & professional
Spontaneous / high-energy
Precise / diplomatic
Modern & high-tech
Classic & traditional
Cutting-edge
Established
Fun
Serious
Accessible to all
Upscale

Brand Values

Want to know more? Let’s chat!
Collaborative

Teamwork ignites creativity. So let’s roll up our sleeves, tear down the cubicle walls, and start bouncing ideas around.

I am approachable.
I am reliable.
I am encouraging.

What does collaboration sound like?

Yep, like this.

Folks – exciting times ahead as we revamp our brand messaging platform! Let’s gather different teams for some informal focus groups. We want to to make our agency’s voice really shine, so everyone’s input counts. Let’s collaborate and ensure our new messaging truly represents us. Who’s up for it?

Not like this.

As we overhaul our brand messaging, we need to work quickly to meet our deadlines. This means we will not be conducting focus groups. However, your individual insights remain invaluable. Let’s streamline our efforts to ensure our new messaging is successful. Your time on this is appreciated.

Enthusiastic

I’m like a human espresso shot—brewing a positive vibe that’s contagious, and ideas that keep flowing.

I am optimistic.
I am positive.
I am passionate.

What does enthusiasm sound like?

Yep, like this.

I’m absolutely thrilled to kick off this web project with you and your team! I have to say, after diving into your marketing materials (seriously, they’re fantastic), I already have a lot of ideas that I think will make your site an unforgettable experience for your users.

Not like this.

Now that I have a better understanding of your project, I am ready to begin the website initiative with your institution. Following a comprehensive review of your marketing materials, I have identified areas for potential enhancement to enrich the user experience.

Thoughtful

Call me old-fashioned (and let’s order one while we’re at it), but I believe quality trumps quantity every time. Sometimes it’s those little details that make a project truly shine!

I am observant.
I am perceptive.
I am intentional.

What does thoughtfulness sound like?

Yep, like this.

Hey team, I know we’re hustling towards our deadline, but let’s all give everything one last look-over. I might be overly cautious, but I just want to ensure we’re launching without any hiccups. The new site is going to rock…we got this!

Not like this.

As we approach the deadline, it’s imperative that we conduct a meticulous final review. I expect your full attention on this to ensure a flawless launch of the new site. Let’s demonstrate our dedication, and ensure success on this project.

Loud

Muted creativity? Nope, not my vibe! I like to make design and typography choices as bold as my booming voice.

I am spirited.
I am lively.
I am gregarious.

What does being loud sound like?

Yep, like this.

Howdy! I’ve got this killer idea that’s going to make us really stand out. Seriously, I’m super excited, and I’ve been crafting mood boards like crazy for it! Let’s collaborate, and together, we can make this thing really shine! Can’t wait to show you what I’m thinking.

Not like this.

As requested, I have been working on an idea to enhance our user experience. For the last three weeks, I have also created a variety of examples to help support my concept. I look forward to presenting my final proposal to you soon.

Color

Color isn’t just a visual element–it’s a key part of my identity.

My personal palette draws inspiration from cherished childhood memories, past work experiences, and beloved nicknames that reflect my journey and creativity.

Godzilla

As vibrant as Tokyo after a monster attack. This vivid green hue pays homage to my childhood fascination with the king of monsters.

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Columbia Cornflower

This color highlights my alma mater, Columbia College. A tribute to fond memories, lifelong friendships, and the artistic exploration fostered within its halls.

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Santa’s Rosy Cheeks

Based on my nickname, Santa, this swatch embodies my jolly persona, not just my snowy hair or my “belly full of jelly.” The color radiates with laughter and mischief—a tribute to my merry spirit.

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Bear Down Blue

Echoing my unwavering support for the Chicago Bears, this hue embodies gridiron battles and Super Bowl Shuffles–ready to roar alongside me on every project I tackle.

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Typography

Over my many years in the industry, I’ve learned that typography can shape the identity of a brand–infusing it with flair, and unmistakable style.

Style
Alfa Slab One
  • Alfa Slab One
  • Work Sans Regular
  • Work Sans Bold
  • EB Garamond Regular
  • EB Garamond Bold
Align

The old silver fox likes to tell stories and design pretty things.

Activation

Latest Projects

I’ve partnered with clients from a variety of sectors to tell their story–and boost their brand. Check out some of my most recent work below!

Aptaero's logo over a sky background

Aptaero

1 Event Strategy & Booth Design

Aptaero's logo over a sky background

Aptaero

Event Strategy & Booth Design

Collaborating with Rawcut Creative, I had the opportunity to create a stunning booth for Aptaero (formerly Airline Choice) at a global conference in Germany. Our mission? To craft a display that showcased their innovative technology solutions for airlines, airports, and ground handlers, while also unveiling their new logo and brand identity.

Together, we designed an eye-catching booth featuring various panels, backlit elements, and two video monitors, all meticulously planned to highlight Aptaero’s cutting-edge offerings. The integration of these elements ensured that the booth not only captured attention but also communicated the brand’s commitment to innovation and excellence.

In the end, we delivered a dynamic and engaging booth that effectively launched Aptaero’s new brand, leaving a lasting impression on conference attendees and solidifying their position as an industry leader.

Carpe Canum

2 Website Design & Development

Carpe Canum

Website Design & Development

Teaming up with Rawcut Creative, I got to revamp Carpe Canum’s website. Our goal? To jazz up their online presence by reflecting their brand vibe—think bright colors, a fun personality, and a catchy name.

We ran with the theme of “Seize the Dog,” weaving in nods to the owner’s faithful pup, Cooper, who’s a constant companion on their shoots. This added a personal touch and strengthened the bond with Carpe Canum’s audience.

Ultimately, we created a captivating digital experience rooted in Carpe Canum’s brand guidelines, inviting visitors to explore their offerings. Every aspect, from homepage to portfolio, exudes the creativity, innovation, and joy that defines Carpe Canum.

AmbioEdu

3 Website Design & Development

A female marketing professional browses the AmbioEdu website.

AmbioEdu

Website Design & Development

Teaming up with AmbioEdu and Rawcut Creative, we embarked on an exciting journey to craft a dynamic online presence from the ground up. With a focus on simplicity and engagement, we designed a sleek website showcasing Ambio’s innovative approach to higher-ed marketing. Every aspect of Ambio’s services are highlighted through clean, intuitive design and captivating parallax effects.

In addition to website design and development, I collaborated closely with AmbioEdu to establish their brand identity, starting with the creation of a distinctive logo and identity elements. As a new player in the higher education marketing space, infusing their brand with personality and authenticity was paramount.

The result? A compelling digital experience that not only reflects AmbioEdu’s brand vibe, but also invites visitors to explore their unique offerings.

Net Natives

4 Website Design & Development

Net Natives

Website Design & Development

As VP of Marketing at Net Natives, I led a major website overhaul, working closely with our Chief Growth Officer. Our goal was to refresh our digital presence and align it with updated brand standards. We focused on creating an immersive user experience for our diverse audience in the US and UK, enhancing navigation and engagement while integrating lead generation tactics. This resulted in a dynamic platform that reflected the company’s evolution, while driving growth in both markets.

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Matt is a true powerhouse, demonstrating exceptional expertise in branding, creative, marketing, and team leadership. His creativity knows no bounds…

Jennifer Lonchar
AmbioEdu
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There aren’t enough words to explain how great it has been to work with Matt. I’ve been working full-time for ten years, and I’ve never worked with someone who inspires me like he does.

Kyah Probst
Direct Development, Inc.
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It was a true privilege to work with Matt, and I wholeheartedly endorse him! Matt’s creative brilliance and visionary approach radiate through every project he works on.

Murray Simpson
SimpsonScarborough
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Working with Matt has been the best experience of my career as a graphic designer. He’s a great designer, and an even better leader.

Lauren Jordan
American Eagle
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Matt understands audiences–knowing the right strategies, tactics, and designs that will shape perceptions and influence actions.

Mike Dizon
LPL Financial
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